This is my third note in a continuing series discussing the five considerations that sales reps must employ when selling in today’s world. They are pull versus push marketing, media choices, disciplined timing, selling cycles and buying cycles. Today, we’ll look at media choices. Media Choices Which media or combination of media should you use […]
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1st Consideration in Selling Today: Pull and Push Marketing
Posted by David Wallace on January 12, 2022
In my last post, I identified five considerations that sales reps must employ when selling in today’s world. They are pull and push marketing, media choices, disciplined timing, selling cycles and buying cycles. Today, we’ll look at pull and push marketing. Pull versus Push By some estimates, customers and prospects conduct nearly half of their […]
Read More5 Considerations When Selling in Today’s World
Posted by David Wallace on January 4, 2022
Long gone are the days of selling via drop-in cold calls, extended lunches, and afternoons of golf. They’ve been replaced with social media campaigns, text messages and Zoom calls. Selling today requires planning and discipline. Five considerations must go into your sales call planning efforts today. Pull and push marketing – Use a combination of […]
Read MoreThe One Thing You Should Do to Drive Consistent Sales
Posted by David Wallace on December 6, 2021
Concern… anxiety… fear of limitations. These are common reactions from small business owners and founders when I recommend implementing sales processes. They are concerned that a process-driven sales organization will stifle creativity and innovation. They also express concern that processes will make their company less nimble and agile. In a word, they are concerned about […]
Read MoreDo You Drive Customer Success?
Posted by David Wallace on November 12, 2021
Many companies focus on marketing and sales. After all, marketing helps you understand on your markets, find prospects, and communicate your message so that they become receptive to your products and services. Sales uncovers prospects’ needs, develops solutions and drives revenue by applying those solutions to meet the customers’ needs. However, once the sale is […]
Read MoreBase Salary + Commission – What’s the Optimal Mix?
Posted by David Wallace on September 14, 2021
The debate is ongoing about what percentage of total compensation should be base vs. commissions. Ideally, you want to pay enough base salary so that your sales rep doesn’t need to worry about meeting basic obligations such as food, rent/mortgage and car payments. But you want to avoid paying too much. You don’t want your […]
Read MoreSales Compensation Plans – Why Pay a Base Salary?
Posted by David Wallace on September 1, 2021
I see many postings by companies looking to hire sales professionals on straight commission. Their logic is that if a sales representative is good, the rep will have no problem “eating what they kill.” Sounds too good to be true, huh? Well it is, because you usually “get what you pay for.” Let’s look closely […]
Read MoreDo Your Sales Reps Have a Sales Strategy?
Posted by David Wallace on August 10, 2021
Your company’s sales strategy is complete. You’ve identified the market segments and the types of companies you want to reach. You know what offerings you want to sell. You’ve got a clear message. All your sales tools and marketing programs are in place. You’re ready to go. But what about your sales reps? Without them […]
Read MoreUse Marketing to Supercharge Your Sales Engine!
Posted by David Wallace on July 27, 2021
I’ve seen it many times. Perhaps you have too. Sales teams can’t find the business they know is out there. They can’t reach their prospects. Or, they reach prospects who never become customers. Or, their message is not compelling enough to get through. Often, the problem isn’t with sales. The problem is poor marketing. In […]
Read MoreGreat Sales Teams Need Great Tools
Posted by David Wallace on July 21, 2021
Great sales teams have great support! Support means more than just a good product, a phone list and a commission plan. Great support provides your sales team with the tools they need to sell effectively – goals, plans, training, systems, processes, and collateral, to name just a few. At Wallace Management Group, we work with […]
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