Do You Drive Customer Success?

Posted by David Wallace on November 12, 2021

Many companies focus on marketing and sales. After all, marketing helps you understand on your markets, find prospects, and communicate your message so that they become receptive to your products and services. Sales uncovers prospects’ needs, develops solutions and drives revenue by applying those solutions to meet the customers’ needs. However, once the sale is […]

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Base Salary + Commission – What’s the Optimal Mix?

Posted by David Wallace on September 14, 2021

The debate is ongoing about what percentage of total compensation should be base vs. commissions.  Ideally, you want to pay enough base salary so that your sales rep doesn’t need to worry about meeting basic obligations such as food, rent/mortgage and car payments. But you want to avoid paying too much.  You don’t want your […]

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Sales Compensation Plans – Why Pay a Base Salary?

Posted by David Wallace on September 1, 2021

I see many postings by companies looking to hire sales professionals on straight commission.  Their logic is that if a sales representative is good, the rep will have no problem “eating what they kill.” Sounds too good to be true, huh? Well it is, because you usually “get what you pay for.”  Let’s look closely […]

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Do Your Sales Reps Have a Sales Strategy?

Posted by David Wallace on August 10, 2021

Your company’s sales strategy is complete. You’ve identified the market segments and the types of companies you want to reach. You know what offerings you want to sell. You’ve got a clear message. All your sales tools and marketing programs are in place. You’re ready to go. But what about your sales reps? Without them […]

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Use Marketing to Supercharge Your Sales Engine!

Posted by David Wallace on July 27, 2021

I’ve seen it many times. Perhaps you have too. Sales teams can’t find the business they know is out there. They can’t reach their prospects. Or, they reach prospects who never become customers. Or, their message is not compelling enough to get through. Often, the problem isn’t with sales. The problem is poor marketing. In […]

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Great Sales Teams Need Great Tools

Posted by David Wallace on July 21, 2021

Great sales teams have great support! Support means more than just a good product, a phone list and a commission plan. Great support provides your sales team with the tools they need to sell effectively ­– goals, plans, training, systems, processes, and collateral, to name just a few. At Wallace Management Group, we work with […]

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Goals, Strategy, Execution

Posted by David Wallace on July 13, 2021

Many companies succeed by doing what has always worked for them… Until it no longer works. Markets change. You can too. Successful businesses define clear, measurable goals and develop strategies to achieve those goals. They plan and focus their team. Successful businesses target the right markets, the right customers and sell the right products and services […]

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Knowledge Your Sales Reps Need to Succeed

Posted by David Wallace on July 6, 2021

In my last two posts, I’ve discussed the need to assess traits and skills when hiring new sales reps. A third factor is knowledge. Successful sales reps must know your company, products and markets. Knowledge is learned through training, experience and self education.  Typically, I place more emphasis on the candidate’s knowledge base when the […]

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Skills to Look for in Sales Reps

Posted by David Wallace on June 29, 2021

The skills every sales representative needs are basic selling skills: Prospecting Qualifying prospects Presenting Managing objections Closing, and Following up More advanced sales skills that should be developed in your experienced sales reps include: Solution selling Relationship selling Partnership sales Managing territories Managing customers Managing the competition Planning And so on Experienced sales representatives should have […]

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Traits to Look for When Hiring Sales Reps

Posted by David Wallace on June 22, 2021

When looking to hire sales representatives, there are three areas to evaluate in candidates, traits, skills and knowledge. This note looks at the traits you should look for. Sales representatives are the primary point of contact into your company for your customers.  Customers also tend to buy from people they know and like.  As a […]

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