Precision Research

When you need specific information to grow your business or provide the foundation for your planning process, Wallace Management Group gets the job done quickly and accurately.

Sometimes you need specific information about your markets, customers, prospects or even your own sales organization. Wallace Management Group does the research to find what you need and deliver it.

A sampling of the research that Wallace Management Group provides for its clients include:

  • Markets
    • Market sizing – TAM (total addressable market) and segmentation, share
    • Competitive – key competitors including their strengths and weaknesses, target markets, product offerings, key customers
    • Trends and directions
  • Customers
    • Ideal customer profiles
    • Competitors
    • Size and share of spend
    • Contacts and roles
    • Customer value
    • CRM data analysis
  • Prospects
    • Ideal prospects
    • Prospects by geography, size, industry or other market factors
    • Locations
    • Key contacts and roles
    • Products
  • Sales Organization
    • Market coverage
    • Territory balance
    • Commission plan effectiveness
    • Sales rep performance


We leverage publicly available sources and direct market contact through calls, email and surveys while protecting your company’s confidentiality.

We can help you achieve your business goals.

Contact us to discuss how we can help you research your markets and drive more business.