Keynote Speaker

Author Talk: The Sales Executive Handbook

8 Essential Elements of Sales Management

Learn the 8 elements essential to building and managing your sales organization. In this talk, author David Wallace presents a structured approach to managing your company’s sales function. This streamlined, integrated system can be implemented whether you envision having a small sales team of 1-5 sales representatives or a large sales team of hundreds or thousands of sales reps.

Sales management goes well beyond managing your salespeople. Effective sales management involves putting the right systems and processes in place to ensure your salespeople do the right things, at the right time, to generate the right results. It depends on creating and communicating a sales strategy that supports achievement of your overall company strategy. An effective sales executive puts tools in place – territory plans and reviews, a customer relationship management (CRM) system, proposal templates and training programs – to help the sales team achieve its goals.

 

 

 

Worth The Work Cover ImageSpeaking on Worth the Work: Building a Business That Lasts

Drawing on 40 years of building, leading, and turning around companies, David Wallace speaks to audiences of entrepreneurs, founders, and business leaders on what it actually takes to build a business that lasts — not the shortcuts and success stories, but the complete system behind sustainable growth.

Topics include:

  • Building a Business From the Ground Up — the essential elements every founder needs in place, from strategy through execution
  • Beyond the Idea: Turning a Business Plan Into a Real Company — what separates businesses that get built from ideas that stay ideas
  • The Whole Picture: Strategy, Sales, Marketing, Operations, Finance, and People — why mastering one piece of the puzzle isn’t enough, and how the pieces connect
  • Breaking Through the Ceiling — how established businesses get unstuck and grow past a plateau
  • Resilience in Business — what it takes to keep building when things get hard

Available for keynotes, workshops, and panel discussions.

Please complete the form below to contact David Wallace to discuss your speaker needs.