Worth the Work
The Entrepreneur’s Handbook For
Starting and Building a Business That Lasts
No secrets. No shortcuts. No overnight success stories.
Just a complete, proven system for building a business that lasts — from someone who has spent 40 years doing exactly that.
Most business books hand you one piece of the puzzle: a marketing framework, a leadership philosophy, a mindset reset. Useful, but incomplete.
Building a real business means mastering all of it — and understanding how every piece connects. Worth the Work gives you the whole picture: Strategy. Sales. Marketing. Operations. Finance. People. And the resilience to hold it all together when things get hard — because they will.
Whether you’re writing your first business plan or trying to break through the ceiling you’ve hit, this is the guide that meets you where you are and takes you where you want to go.
The dream is free. The business must be built.
What’s Inside
Worth the Work walks you through every essential element of building a business, including:
- Strategy — clarifying your vision and setting a course to achieve it
- Sales — building the engine that drives growth
- Marketing — creating the roadmap that gets you there
- Operations — the systems that let a business run without you holding it together by hand
- Finance — understanding the numbers that tell you whether it’s working
- People — recruiting, developing, and leading the team that makes it possible
- Resilience — what it actually takes to keep going when it gets hard
About the Author
David Wallace has spent 40 years building and leading sales and business organizations. He is also the author of The Sales Executive Handbook: 8 Essential Elements of Sales Management.
Read more about David →
