From Idea to Exit: Building a Business That Lasts

Posted by David Wallace on March 3, 2026

I recently joined Deborah Agrafojo, Partner at Touchstone Advisors, to discuss my new book, BYOB: Build Your Own Business. Below are the audio podcast and video recordings of that conversation. The podcast is also available through Apple podcasts, Spotify and Amazon Music under “Touchstone Talks.”

In this episode, David Wallace, author of Build Your Own Business(BYOB) and Program Manager for Exit Advantage (sm) discusses how his book guides entrepreneurs from idea and passion to execution and building businesses that can grow beyond the founder. He shares the importance of early self-reflection to assess whether entrepreneurship is truly the right fit, market understanding, and planning, as well as shifting from working in the business to working on it through strong teams, processes, and structure. Wallace also explains how Exit Advantage helps owners strengthen their businesses to increase value, emphasizing that growth requires adaptation, clear goals, and planning for exit from the start to create resilient, valuable companies ready for the future.

Audio:

https://touchstonetalks.transistor.fm/13

Video: