When looking to hire sales representatives, there are three areas to evaluate in candidates, traits, skills and knowledge. This note looks at the traits you should look for.
Sales representatives are the primary point of contact into your company for your customers. Customers also tend to buy from people they know and like. As a result, sales representatives should outgoing, friendly, approachable and likeable. They should also have patience and the “thick skin” needed to deal with the challenges, obstacles and rejection when customers say “no.”
Other traits that are commonly found among successful sales representatives:
Wallace Management Group helps companies define what they need in the sales reps they hire to open new markets, close new customers, establish their products and drive increased revenue.