In response to my email last week, Selling in a Pandemic, one reader asked,
“How can a sales professional can build trust with potential buyers without personal contact?
“For me, I am thinking about more Zoom type meetings.”
Zoom and other video-based tools are certainly important in building trust. The face-to-face interaction allows for communications that relies on more than simply written or spoken words. However, to get to the point where a prospect will grant you the time to have a video call, the seller must lever other tools to build trust. These include education, referrals and follow-up.
Wallace Management Group helps companies drive sales success. We can help you put the plans and tools in place to educate your customers and enable them to reach you when they are ready to buy.